Free tools

Nine free tools. No account, no card.

Small jobs that come up in almost every audit I run, turned into tools you can use yourself. Eight of them run entirely in your browser, so nothing you type is sent anywhere. The free check is the exception: I run that one for you and email the answers.

No sign-up, no email address asked, nothing to install

Be found by AI

What AI assistants can read about you, and what they say.

By email, from me

Free AI visibility check

Is AI recommending your business? I put the questions your customers ask to ChatGPT, Claude, Gemini and Perplexity and send you every answer, with a score out of 100.

Open the tool: Free AI visibility check
Runs in your browser

AI crawler check

Paste your robots.txt and see whether ChatGPT, Claude, Perplexity and Google's AI are allowed to read your website, crawler by crawler.

Open the tool: AI crawler check
Runs in your browser

llms.txt generator

Fill in a short form and download an llms.txt file: a plain summary of your business and your key pages, written for AI assistants.

Open the tool: llms.txt generator
Runs in your browser

Business schema generator

Your name, address, phone number and opening hours as schema.org markup, so Google and AI assistants cannot misread them. Copy the block into your home page.

Open the tool: Business schema generator

Your website and Google

The pages, the results and the reviews.

Runs in your browser

Google result preview

Type a page title, description and address and see roughly how the page looks in Google's results, and where the words get cut off.

Open the tool: Google result preview
Runs in your browser

Service page planner

Answer a few questions about one of your services and get a plan for its page: title, description, the sections in order, the questions customers ask, and what to gather.

Open the tool: Service page planner
Runs in your browser

Search Console report

Export your data from Google Search Console, drop the file in, and see which searches are worth working on, in plain English. The file never leaves your browser.

Open the tool: Search Console report
Runs in your browser

Google review toolkit

Paste your Google review link and get wording to ask by email, text and WhatsApp, calm replies to good and bad reviews, and a printable card with its QR code.

Open the tool: Google review toolkit

Your email

Whether your messages arrive, and whether anyone can fake them.

Runs in your browser

Email health check

Type your domain and see whether it can receive email, whether your messages are authenticated so they reach the inbox, and whether someone could send email pretending to be you.

Open the tool: Email health check

Why they are free

Each of these does one small job properly. None of them is an audit. They will show you a gap, and most gaps have a dull cause: a robots.txt that blocks the wrong crawler, an address written three different ways, a title that Google cuts in half. If you would rather know the whole picture, in order, with the fixes, that is what the Complete Report is for. And if you would rather not do the fixing yourself, that is the rest of the service.

Found something you cannot make sense of? Send me a few lines and I will tell you what it means, whether or not it turns into a job.

Start with the free check. Then use the rest as you need them.