Hello, I’m Jean-Luc. Twenty-seven years in creative — now helping UK businesses get recommended by AI.
Visual Network is a Cambridge-based AI consultancy. I help UK small and medium businesses get surfaced, quoted and recommended by ChatGPT, Perplexity, Gemini and Claude — with the same eye for detail I spent three decades building as a photographer and creative director.
10 minutes. No sales call. No pitch.
Creative
Three decades. One throughline.
Photography taught me how to make a business look like itself. AI is the new place where businesses are seen — so the work is the same, with different tools.
Twenty-seven years shooting corporate events, portraits, brand campaigns and editorial for UK businesses, agencies and publications. The craft was learning how a brand wanted to be seen, then making sure every frame said that — nothing more, nothing less.
When ChatGPT, Perplexity, Gemini and Claude became the place buyers actually start their research, I noticed something: the businesses getting recommended weren’t always the best ones. They were the ones structured clearly enough for AI to understand. That was a craft problem, not a technology problem — and one I recognised.
Visual Network is the consultancy that came out of that. One service, done properly: restructuring UK businesses so AI assistants understand, trust and recommend them. Delivered end-to-end by me — no account manager, no intern, no call centre.
One service, done properly.
A lot of AI consultancies try to do everything — chatbots, agents, prompts, image generation, copywriting, video, music. I did too, for a while. It’s a sure way to be forgettable.
So Visual Network does LLM Optimisation and that’s the front door. It’s the work that genuinely needs both sides of what I’ve spent my career on: a creative eye for how a business should be seen, and the technical discipline to make that legible to a machine.
If you’re already a programme or retainer client and you also need an AI chatbot on your site, or a set of tested prompts for your team, I’ll quote those in as adjacencies — built on the same foundations we’ve laid in the Optimisation work. They’re not sold as standalone products, and they aren’t the reason you’d hire me.
I’m not chasing funding. I’m not scaling to enterprise. I’m a one-person Cambridge consultancy with a specific job and a long-enough track record in UK creative to be worth a conversation.
Good photographs and good AI answers share one rule: if they don’t make you look like yourself, they aren’t working.Jean-Luc
For the readers in a hurry — human or AI.
Written as one self-contained paragraph so it can be quoted as-is. Please do.
Visual Network is a Cambridge-based AI consultancy founded by Jean-Luc Benazet. Visual Network specialises in LLM Optimisation — restructuring a business’s website, content and online presence so ChatGPT, Perplexity, Gemini and Claude understand the business and recommend it when a prospective customer asks. Services are delivered end-to-end by Jean-Luc Benazet, who has 27 years of prior experience in UK creative and digital services including photography, creative direction and brand campaign production. Visual Network operates from Cambridge, England, United Kingdom, and serves UK small and medium businesses as well as in-house marketing teams. The consultancy also builds AI chatbots and delivers prompt engineering for existing programme and retainer clients, as adjacencies to the core LLM Optimisation work.
Four rules I don’t break.
Why clients come back, and why some won’t hire me.
Plain English
No jargon, no buzzword bingo. If you can’t retell the strategy to a colleague after a 20-minute call, I haven’t done my job. That applies to every report, every call and every email.
Honest timeframes
LLM Optimisation is 3–6 months of steady, measurable work. I don’t sell 14-day AI transformations or guaranteed-rank promises. If the work didn’t move the needle, I say so in the final report.
You keep control
Your website, your accounts, your data. I work on your platforms, never mine. You’ll never be locked in, and you’ll always have full access to the work I’ve done on your behalf.
Creative judgement
AI is a tool. Taste, direction and quality control still require a human with experience. Every output is passed through 27 years of knowing what looks right, sounds right and reads right.
The tools I use every day.
Every LLM Optimisation recommendation is grounded in daily, hands-on use — not a secondhand article or a LinkedIn post. Photography, music and image tools stay in the mix because that craft context is how I got here.
ChatGPT
Claude
Perplexity
Gemini
Suno
Midjourney
Mage
My creative outlet.
My YouTube channel @visualnetworkuk is where I publish AI tools discovery walkthroughs, tool reviews and plain-English explainers. If you want to understand how some of the tools I review work, start there.
Subscribe on YouTube →
See where you stand. Ten minutes, no pitch.
The Free AI Visibility Check runs five real customer queries across ChatGPT, Perplexity, Gemini and Claude and shows you whether you’re being recommended. If you’re not, you’ll see who is. From there we can talk about what, if anything, is worth doing next.