Insights

Plain-English notes on using AI in a small business and on being found in AI answers, from building and running real tools.

  • Building an AI app without an app builder

    In 2024 I built an app in fifteen minutes with a one-click builder. Here is why I now build with Claude and ChatGPT directly, and the loop I use every time.

    30 September 2026 · 6 min read

  • Choosing AI tools for a small business

    Start with the job, not the tool. How to test AI tools on real work, and stop paying for three that do the same thing.

    30 September 2026 · 5 min read

  • Does telling AI who it is actually help?

    "You are a writer with 50 years of experience" is one of the most copied prompt tricks. Research says it does not reliably help. Here is what works better.

    30 September 2026 · 4 min read