Insights
Plain-English notes on using AI in a small business and on being found in AI answers, from building and running real tools.
Building an AI app without an app builder
In 2024 I built an app in fifteen minutes with a one-click builder. Here is why I now build with Claude and ChatGPT directly, and the loop I use every time.
Choosing AI tools for a small business
Start with the job, not the tool. How to test AI tools on real work, and stop paying for three that do the same thing.
Does telling AI who it is actually help?
"You are a writer with 50 years of experience" is one of the most copied prompt tricks. Research says it does not reliably help. Here is what works better.