Free Google review toolkit
Paste your Google review link and get everything you need to ask for reviews: wording for email, text message and WhatsApp, calm replies to good and bad reviews, and a card to print. No account, and no email address asked.
Private by design. Everything is made in your browser. Nothing you type is sent anywhere, and the link is never opened by this page.
First, get your review link
- Sign in to the Google account that manages your business, then search Google for your business name, or open Google Business Profile.
- Choose Ask for reviews (it may say Get more reviews), then Copy link. This link opens the review box straight away.
- Or open your business in Google Maps, choose Share and copy the link. This one opens your profile, where customers tap Reviews, then Write a review.
Your review toolkit
Your link
QR code
Google's "Ask for reviews" button in your Business Profile gives you a QR code too; either works. This one is the same link, ready for the printable card below.
SVG stays sharp at any size, for print and design tools. PNG suits Word, email and social media. Test the code with your own phone before you print it.
Wording to ask for a review
Send the same message to every customer, soon after you have finished the work.
Text message
Replies to reviews
Replace [name] with the reviewer's name, and [phone or email] with how to reach you. Keep replies calm and short: thank them, never argue in public, never mention private details such as what they bought, when or how much they paid, and offer to talk it through away from Google.
A card to print
Prints at A6 size (105 × 148 mm) with a faint line to cut along. To print straight onto A6 card, choose A6 as the paper size in the print window.
Asking for reviews fairly
Google has rules about reviews, and breaking them can get reviews removed or your profile restricted. In plain words:
- Ask every customer, the same way. A simple routine, such as a message after every job, is fair and gets the most reviews.
- Do not offer anything in return. No discounts, gifts, prize draws or money for a review, even for an honest one.
- Do not ask only the happy customers. Picking who to ask, or sending unhappy customers somewhere else first, is not allowed.
- Do not write reviews for yourself. Nor should staff, family or anyone paid to do it, and do not review your competitors.
- Reply to reviews, good and bad. A calm, polite reply shows future customers you listen.
This is general guidance, not legal advice. Google's own review policies have the full rules.