Is your business invisible to the new generation of AI search?
ChatGPT, Perplexity, Gemini and Claude are quietly becoming the first place UK buyers start their research. If they can’t parse your website, they can’t recommend you — and your competitors get the enquiry instead. Visual Network is the Cambridge consultancy that fixes that, properly, in 90 days.
Free · 10 minutes · No sales callYour customers have changed how they search.
Five years ago, almost every potential customer started with a Google search, scrolled through ten blue links and clicked through to websites. That model is disappearing fast.
Today a growing share of people ask AI tools for recommendations instead. They type questions like “Who’s the best plumber near me?” or “Find a photographer in Cambridge” into ChatGPT, Perplexity, Gemini or Claude — and they trust the answer they get back.
Here’s the problem: these assistants don’t read websites the way Google does. They need clear structure, unambiguous information and well-organised content to understand what your business does, where you operate, and why you’re the right choice.
Most small business websites were built for an older version of the internet. The pages are unclear, the structure is weak, and the signals AI systems rely on are either missing or buried. The result: your business is simply invisible to a growing number of potential customers — and the ones who are being recommended aren’t necessarily doing better work, they’re just structured better.
The good news: being invisible to AI is almost always a structural problem, not a quality-of-business problem. That makes it fixable — and often faster than fixing Google SEO.
LLM Optimisation: what we actually do.
I restructure your website so AI assistants understand it properly. No gimmicks, no jargon — clear, proven techniques that make your business legible to both traditional search engines and AI-powered ones.
Website structure & clarity
I reorganise your pages, headings and content so AI assistants can instantly understand what you do, where you operate, and what makes you different. Clear structure means clear recommendations.
Structured data & signals
I add the technical signals — schema markup — that help AI systems identify your business type, location, services, reviews and opening hours. The facts that turn a vague listing into a confident recommendation.
FAQ strategy
I write and structure FAQs that serve three purposes at once: answering real customer questions, boosting Google rankings, and giving AI tools ready-made answers to pull from when someone asks about your services.
Content that gets recommended
I rewrite key pages so the copy is clear, specific and benefit-led. AI assistants favour content that states facts plainly — who you are, what you offer, where you’re based, why you’re worth choosing. Every paragraph has to earn its place.
The power of FAQs — and why most sites get them wrong.
FAQs are one of the most underrated tools on any website. Done properly, they work on three levels at once.
Answers where the question is asked.
People land on your site with specific questions. Well-written FAQs answer them immediately, build trust, and move visitors closer to getting in touch — instead of bouncing to a competitor.
Rich snippets and long-tail wins.
Google actively looks for FAQ content and often displays it directly as rich snippets. Pages with structured FAQs consistently rank better for the long-tail queries that convert.
Pre-packaged answers to pull from.
When someone asks ChatGPT or Perplexity a question about your industry, AI assistants look for clear, well-structured answers. FAQs are the perfect format — already written as questions and answers, making it easy for AI to quote you.
Four simple steps.
How a typical engagement runs — from first enquiry to steady state.
Free AI Visibility Check
Send your website URL. I run five real customer queries across ChatGPT, Perplexity, Gemini and Claude and send you a one-page report — no obligation.
Tailored plan
If you want to go further, I recommend what will make the biggest difference for your budget. Starter Audit, 90-Day Programme, or neither — I’ll tell you honestly.
Implementation
I do the work on your platforms, test the results and make sure everything is measurable. You’ll understand every change I make, in plain English.
Ongoing support
AI moves fast. An optional retainer keeps you visible — monthly checks, regression fixes, one fresh quotable asset a month, as the technology evolves.
Why UK businesses trust Visual Network.
- 27 years in UK creative and digital services. Photography, creative direction, brand campaigns — all the craft context that now goes into making your business legible to AI.
- Early, heavy user of the tools I optimise for. I work with ChatGPT, Perplexity, Gemini and Claude every day for real client work. Recommendations come from hands-on use, not secondhand articles.
- UK-based, plain-speaking, jargon-free. Cambridge-based consultancy. You’ll always understand what I’m doing and why — and if you can’t retell the strategy to a colleague after a 20-minute call, I haven’t done my job.
- One person, delivered end-to-end. No account manager, no offshore team, no intern. You get me — with 27 years of knowing what looks right, sounds right and reads right.
- Active YouTube channel — @visualnetworkuk. Plain-English explainers and walkthroughs. Watch before you hire.
- Documented before/after. Every engagement ends with a Programme Report that shows the baseline, the work done, and the measured change. No mystery meat.
What it’s not
Nobody can credibly guarantee a #1 rank in ChatGPT, and anyone who does is selling you a lottery ticket. What I can promise is measurable improvement in AI visibility for an agreed shortlist of queries, against a documented baseline — and I’ll tell you honestly if the work didn’t move the needle.
One service, done properly.
Visual Network is a deliberately narrow consultancy. LLM Optimisation is the front door. If you’re already working with me on a programme or retainer and you also need an AI chatbot built on your site, or a set of tested prompts for your team, I’ll quote those in as adjacencies — but they aren’t sold as standalone products, and they aren’t the reason anyone should hire me.
Ready to get found by AI?
Send your website URL and I’ll come back with a free one-page report — what’s holding you back, who’s being recommended instead, and the single most useful next step. Within one working day. No cost, no call.
Get my free AI visibility check →