Cambridge Photographer Jean-Luc Benazet Photography asked us to create a website where he could showcase his amazing photography work, but also try and compete seriously in SEO terms. He wanted to remove the overwhelming presence of weddings in his site and leave more space to what he likes above everything else: people photography (and that is a vast subject).
We went for a mighty front page with many punchy images showing the extent of his talent. We mainly wanted to show images of happy people throughout as well as a spectrum gathering amazing images new and old.