Generative AI engines comparison for your business development

We have all heard about ChatGPT, but now Bard, Jasper, or even another version of ChatGPT, Claude 2 can be used as a Chat engine to generate content. Here is a generative AI engines comparison for your business development or how to use the power of AI to help grow your business.

Tonight, after receiving yet another email to let me know about the latest version of Bard, I decided to test it with a simple question about our latest lead generation project: UK Photographers.

So, I opened Bard, and I wrote this in the chat:

You are a marketing and lead generation expert with 25 years of experience, now tell me what you would do if you owned over 50 geolocalised websites to generate leads for photographers living in those geographic areas. How would you monetize those websites and generate a regular income from them?

I clicked Enter and the answer was instant. I did not have to wait, even for a couple of seconds. Bard’s answer:

Sure, I can help you with that.

As a marketing and lead generation expert with 25 years of experience, I would monetize my geolocalized websites to generate leads for photographers in a few different ways:

• Selling advertising space: I would sell ad space to businesses in the target geographic areas. This could include businesses that need to reach photographers, such as wedding planners, event planners, and real estate agents. I would also sell ad space to local businesses that want to reach a wider audience.
• Charging for lead generation services: I would charge businesses a fee to generate leads for them. This could involve providing them with a list of photographers in their area, or it could involve connecting them with specific photographers. I would charge a premium for leads that are more likely to convert.
• Creating an affiliate marketing program: I would partner with photography businesses to create an affiliate marketing program. This would allow me to earn a commission whenever someone clicks on a link from my website and makes a purchase from the partner business. I would focus on partnering with businesses that sell products or services that are relevant to photographers, such as camera gear, photo editing software, and photography workshops.
• Offering premium content: I would offer premium content to visitors of my website, such as exclusive photos, tutorials, or articles. This content could be behind a paywall, or it could be offered as a free trial. I would charge a subscription fee for access to premium content.
• Selling photography prints: If I have a good eye for photography, I would sell prints of my photos on my website. This is a great way to monetize my website and share my work with others. I would sell prints at a variety of price points to appeal to a wider range of customers.

I would use a combination of these methods to monetize my websites and generate a regular income. I would also use data to track the performance of my websites and make adjustments to my monetization strategies as needed.

Here are some additional tips for monetizing geolocalized websites:

• Make sure your websites are well-optimized for search engines. This will help you attract more visitors to your websites, which will lead to more leads and sales.
• Create high-quality content. Your content should be informative, engaging, and relevant to your target audience. This will help you keep visitors coming back to your websites.
• Promote your websites through social media and other channels. Let people know about your websites so that they can visit them and find the information they need.

By following these tips, you can monetize your geolocalized websites and generate leads for photographers.

In addition to these methods, I would also focus on building relationships with photographers in the target geographic areas. I would attend photography meetups and events, and I would reach out to photographers online. By building relationships with photographers, I would be able to better understand their needs and provide them with the services they are looking for.

I believe that by following these strategies, I would be able to generate a regular income from my geolocalized websites and help photographers in the target geographic areas find the clients they need.

I then tried to ask the same question to ChatGPT, and here was its answer:

If I owned over 50 geolocalized websites to generate leads for photographers, here’s how I would monetize them and generate a regular income:

1. Lead Generation Services: I would offer lead generation services to photographers in each geographic area. This would involve capturing potential clients’ contact information through lead capture forms on the websites and selling those leads to photographers. I would create attractive packages with different pricing tiers based on the number and quality of leads provided.

2. Advertising: I would allocate space on each website for relevant advertisements. This could include banner ads, sponsored listings, or Google AdSense. By attracting advertisers who target the same audience as photographers, I could generate income based on the number of impressions or clicks the ads receive.

3. Affiliate Marketing: I would explore partnerships with photography-related companies, such as camera manufacturers, photography equipment retailers, or online photography course providers. By becoming an affiliate for these companies, I could earn a commission for each sale generated through the referral links placed on the websites.

4. Premium Listings: To generate additional revenue, I would offer premium listings for photographers who want more visibility on the websites. These premium listings would include enhanced features like higher placement in search results, larger portfolio display, and additional promotional opportunities. Photographers would pay a monthly or annual fee for these upgraded listings.

5. Content Monetization: I would create valuable content related to photography, such as articles, tutorials, and guides, to attract a wider audience and establish the websites as reliable resources. Through strategic partnerships, sponsored content, or pay-per-click advertising within the content, I could generate income from the traffic visiting the websites.

6. Email Marketing: I would build an email list by offering free photography resources, such as ebooks, checklists, or exclusive tips, to visitors who provide their email addresses. With a growing email list, I could send regular newsletters featuring photography tips, industry updates, and promotions from photographers or photography-related businesses. By partnering with photographers and charging them for dedicated promotional emails to the subscriber base, I could generate a steady income.

7. Local Events and Workshops: I would organize or promote local photography events, workshops, or meetups in collaboration with photographers. This would not only help to monetize the websites but also establish a stronger connection with the local photography community. Revenue could be generated through ticket sales, sponsorship, or by charging photographers a fee to showcase their work or services at these events.

8. Print Sales: I would create an online platform or partner with existing platforms to facilitate the sale of prints from photographers featured on the websites. By providing a convenient way for photographers to sell their work and taking a percentage of each sale, I could generate a passive income stream.

9. Licensing and Stock Photography: I would explore opportunities to license photographs from photographers on the websites for various purposes, such as editorial or commercial use. Additionally, I would consider creating a stock photography section where photographers can upload and sell their images, with the websites earning a commission on each sale.

10. Collaborations with Local Businesses: I would seek partnerships with local businesses that have synergies with photography, such as wedding planners, event venues, or tourism agencies. By cross-promoting each other’s services and offering exclusive discounts or packages, we could generate leads and revenue together.

Remember, to maximize the effectiveness of these monetization strategies, it’s essential to consistently optimize the websites for search engines, invest in targeted online advertising, and engage in active marketing and outreach efforts to attract both photographers and potential clients.

I then tried to ask the same question to Jasper (needs a paying subscription), and here was its answer:

With 25 years of experience in marketing and lead generation, I have seen the digital landscape evolve and have a few strategies for monetizing geolocalized websites effectively. If I owned over 50 such websites generating leads for photographers, here’s what I would do:

1. Subscription Model: I would create a subscription model for photographers who want to connect with potential clients in their region. Depending on the volume and quality of leads, different subscription tiers could be introduced.
2. Featured Listings: A premium feature could be the opportunity for photographers to be listed as a ‘featured’ service provider, giving them more visibility on the site. This would come at an additional cost.
3. Advertisement Space: Selling ad space can be quite profitable. However, the ads need to be relevant to the audience. For example, ads from photography equipment suppliers, photo editing software, or photography workshops would be appropriate.
4. Affiliate Partnerships: By partnering with businesses that offer products or services relevant to photographers (such as camera gear retailers, photography course providers, etc.), I could earn a commission on any sales referred from my sites.
5. Sponsored Content & Guest Posts: I would allow companies to sponsor content or submit guest posts for a fee. The content would need to be valuable to photographers, such as tutorials, gear reviews, or business tips.
6. Online Courses/Workshops: If feasible, I would create online courses or workshops on topics like “How to grow your photography business,” “Photography SEO tips,” etc., and sell these courses directly on the websites.
7. Data Monetization: With consent from the users, data collected from the site (like industry trends, popular photography niches, etc.) could be analyzed and packaged into valuable reports or insights, which could then be sold to interested parties.
8. Partnerships with Local Businesses: I would partner with local framing shops, printing centers, or event planners who could offer exclusive discounts to our photographers. In return, these businesses would pay a partnership fee.

These are just a few strategies that could be employed. The key is to continuously experiment, test, and optimize based on what the data tells you. It’s also crucial to ensure the tactics used to provide value to both the photographers and the end customers.

Finally, I asked the same question to Claude 2 which is accessible via poe dot com, which is a similar version to ChatGPT:

Here is how I would recommend monetizing 50+ geolocalized websites for generating photographer leads, drawing from my 25 years of marketing and lead generation experience:

• Implement a sponsored listings program. Allow local photographers to pay a monthly fee to be featured prominently on the site for their geographic area. Offer different tiers based on size of listing, placement, extras like backlinks, custom content, etc.
• Sell premium subscriptions to photographers for enhanced access to site features like expanded directory profiles, increased visibility, ability to collect client reviews, website widgets and branding, etc. Offer annual and monthly plans.
• Run Google AdSense, but focus more heavily on direct-sold display advertising. Reach out to photography studios, camera shops, printing labs, etc. and sell geo-targeted banner ads. Offer packages.
• Build an engaged email list by offering free photography tips, event listings, etc. Use the list to send sponsored email newsletters on behalf of advertisers.
• Offer customer research and lead generation services to photographers using the sites’ traffic and user data. Charge monthly retainers.
• Generate leads through contest giveaways – photographers pay per lead for contest entrants. Require email signups.
• Develop relationships with vendors and recommend affiliates when appropriate through content. Earn commissions on sales.
• Explore content licensing opportunities – license photography articles or tools to industry publications and sites.

The core strategy is to fully leverage the geo-targeted, photography-focused traffic into multiple streams of recurring revenue through high-value offerings tailored to this audience.

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With this last AI engine, the reply from the AI is littered with bits of text in blue (as above), and for example, I clicked on “custom content” in the first “Implement a sponsored listings program” section, and the engine then develops on those bits, and the AI answers:

Here are some more details about offering custom content as part of a sponsored listings program for photographers:

• Allow photographers, especially premium sponsors, to provide custom images, videos, text blurbs, logos, etc. to enhance their listing. This makes their listing stand out.
• Offer to create custom articles or blog posts related to the photographer’s specialty, style, approach, etc. You can interview them and turn it into an engaging piece of content.
• For top-tier sponsors, provide a way for them to publish articles as “guest contributors” to showcase expertise. Give them an author bio and link.
• Curate social media spotlights of sponsors, highlighting their work and achievements through your platforms.
• Create customized PDF guides, white papers or eBooks for sponsors that align with their services and get leads. For example, a “Guide to Finding the Perfect Wedding Photographer” for a wedding specialist.
• Produce branded webinars, videos, virtual tours and other multimedia content in collaboration with sponsors to generate leads.
• Send custom email newsletters to your list announcing new sponsors, highlighting their offerings, achievements, etc.

The goal is to leverage your platforms to help sponsors create high-quality, targeted marketing content and outreach. This provides significant value to them for their sponsorship, while also engaging your audience. It’s a win-win.

As you can see, the great lines of each engine’s answer are very similar. But the latest one, Claude 2 is for me the best at answering out-of-the-box very clearly and fully, then offers bits to be developed if you want more information.  Nothing prevents you from also taking the best bits of each engine’s answers. Also, Jasper has got very intuitive and innovative answers but you would need a subscription for it.

Good luck generating content for your own projects.